Music Video textual analysis

Whilst planning my music video I analysed other music videos to see what the codes and conventions of each genre were.

The R&B genre usual have a very sexually oriented style of video. The genre is a standard throughout the genre and you won't find many videos without a woman dancing around half naked, whether it be the artist or just a dancer. This style of music video has recently been scrutinised in the press because it is now thought that it exposes children to sex, and alcohol use and portrays them to be something to asspire to. A recent example of this is Rude Boy by Rhianna. The lyrics for her song are;

"come on rude boy, boy, can you get it up?
come on rude boy, boy,  is it big enough,
take it, baby, take it take it,
love me hold me x2"

The implications are very obvious and for a young person to hear this and see their idol talking like this make them want to be the same. The video is Rhianna's way of making her own brand because people will copy her style of fashion so that they feel more like her.

Another genre of music video is the Indie genre. This has the most varied genre of music video, the majority of which bearing no relevance to the lyrics in the song. The Panic at the Disco song, Nine in the afternoon, is a typical Inide song, because it is full of bright, vibrant colours and has a collection of random objects e.g. a brass band. The  music video doesn't have a story line which allows them to be exprecionist. The video is very disjointed. The images portrayed don't necessarily go together but are put into the same scenario to give a sense or surealism.

The third genre I have looked at is the king of pop Michael Jackson. He created possibly the most famous music video ever with Thriller. The video goes on for almost 14 minutes and is almost like a film of it's own. This genre of music video matches the music and tells a story which used to be the same for most music videos until R&B and Indie music became big on the scene. Most pop videos had a story and that made some videos more famous than the songs. Some would argue that Thriller was one of these songs.

In conclusion a music video is more than what it appears. It is the portrayal of a way of life. People who listen to Indie often dress similarly to how people dress in Indie music videos because they want a part of that lifestyle. Similarly people who listen to R&B music dress similar to their role models in the music videos. A music video is also a way to create an artists own identity. However some music videos do tell stories and can be made into short films like Thriller. These music videos are made to be memorable so people will remember them for generations.

Lecturer feedback - areas for improvement

INCOMPLETE
You have not provided evidence that you have done part 2 of Task One of your assignment brief. 15.1NYA You have fully explained the purposes of music videos with supporting arguments and using a good example expressing your ideas fluently and using subject terminology correctly 28.1D You have not provided evidence that you have analysed three music videos of different genres. 28.1 NYA
Please complete the missing work in order to receive a grade for these Units.