Age: 17
Gender: Male
Occupation: Student
Income: Not a penny
Marital status: Single
Education completed: GCSE Yes
Geographic location: Suburban
What sort of ads, images, messages do you think appeal to your demographic group? Football ads and also car adverts.
Wednesday 17 March 2010
Tuesday 16 March 2010
Why do bands make music videos?
Bands make music videos for many different purposes. Many bands do it to raise the their profile. When they release their music videos they are putting their faces and music out into the public eye. It gives a slight insight into the band and the storyline contained in their songs. The Arctic Monkeys have released some massive songs, such as When the Sun Goes Down and Flourescent Adoulescent. The music videos for these songs were very succsessful due to the stories they told. Therefore the video helped raise the profile of the song because people were talking about it. People can access the videos from many places at the moment. Due to the content of some of the songs, some of the videos cannot be played until after the watershed. However they can be found on the Arctic monkeys myspace page, on youtube, the arctic monkeys website and could possibly be seen when they appear on a talk show such as Jonathan Ross when they are entering.
A music video could also be used to increase revenue. This may be part of the producer stratergy. The music video is another way to make money, whether they sell it as copies, or in the single CD. Creating a music video could raise funds for the record label, if it is a success.
The artist themselves may also want to create a music video, if it has a personal song, some may want to self produce it like Boyzone did with their latest song Gave It All Away.
Another purpose for bands to create a music video is synergy. If their song appears in a film, like Elton John in Lion King, they may include clips from the film in their music video. If the film is a success, like the Lion King was, it makes the band more inclined to add clips in because if people associate the film that they liked with his song then they are more likley to like it. Also some TV programmes make music videos that people wouldn't see as one. For example when a montage is shown in a programme such as Skins, this is almost like a music video in itself because it tells a story whilst using the song for effect.
In conclusion there are many reasons why bands create music videos. They all seem to lead back to money, because the bigger profile they have, the more money they will rake in. This is the same with synergy and the Producer stratergy.
A music video could also be used to increase revenue. This may be part of the producer stratergy. The music video is another way to make money, whether they sell it as copies, or in the single CD. Creating a music video could raise funds for the record label, if it is a success.
The artist themselves may also want to create a music video, if it has a personal song, some may want to self produce it like Boyzone did with their latest song Gave It All Away.
Another purpose for bands to create a music video is synergy. If their song appears in a film, like Elton John in Lion King, they may include clips from the film in their music video. If the film is a success, like the Lion King was, it makes the band more inclined to add clips in because if people associate the film that they liked with his song then they are more likley to like it. Also some TV programmes make music videos that people wouldn't see as one. For example when a montage is shown in a programme such as Skins, this is almost like a music video in itself because it tells a story whilst using the song for effect.
In conclusion there are many reasons why bands create music videos. They all seem to lead back to money, because the bigger profile they have, the more money they will rake in. This is the same with synergy and the Producer stratergy.
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